Insly QRGS1 2D barcodes for product packaging
Put one QR code on your product that works at the checkout and for shoppers. Encode GTIN, batch, expiry and serial with GS1 Digital Link — dynamic, trackable and ready for Sunrise 2027.
Pro feature · 7-day free trial (no card) · from R149/mo
GTIN 6001234567890 · EXP 2026-12
GS1 Digital Link
One code · checkout + shopper
Replace the barcode and the marketing QR with one code
A single GS1 Digital Link QR works at the checkout scanner and opens a product page for shoppers — replacing the separate barcode and marketing QR you print today.
- Reads at the point-of-sale scanner
- Opens a rich product page for shoppers
- One code to design, print and manage
GTIN 6001234567890 · EXP 2026-12
GS1 Digital Link
One code · checkout + shopper
Carries batch, expiry and serial
Encode GTIN plus batch/lot, expiry date and serial number in one code using GS1 Application Identifiers. Perfect for traceability, recalls and freshness checks.
- GTIN (AI 01) plus batch, expiry & serial
- Built on the GS1 Digital Link standard
- Ready for recalls and freshness checks
id.insly.co.za/01/6001234567890
One code carries
GTIN
6001234567890
Batch / lot
L2026-114
Expiry
2026-12-31
Serial
000487213
Insight a UPC barcode can never give you
See how many people scan each product, broken down by date, device and country. Understand which products and regions drive engagement — data a traditional 1D barcode simply can’t capture.
- Scans per product over time
- Breakdown by date, device and country
- Measure engagement on stock already on shelves
Scans this week
+27%8,940
Total scans
🇿🇦 ZA
Top country
86%
Mobile
Change the product page without reprinting
The code is dynamic — change the product page it opens any time without reprinting packaging. Fix a link or run a seasonal campaign on stock already in the market, and every code keeps working.
- Update the destination any time
- No reprinting packaging
- Every code already in market stays live
insly.co.za
Dynamic · trackable · editable
GS1 standard
Built on the GS1 Digital Link syntax retailers and POS systems are adopting.
Sunrise 2027 ready
Retailers worldwide are moving to accept 2D barcodes at checkout by 2027 — start now.
Built for packaging
Print-ready PNG or vector SVG, dynamic destination, and scan analytics on every code.
How it works
Enter product details
Add the GTIN and, optionally, batch, expiry and serial, plus the product page URL.
Get a GS1 QR code
Insly QR builds a GS1 Digital Link and renders a scannable 2D barcode you can print on packaging.
Print and track
Put it on your product. Scanners read the GTIN; shoppers reach your page; you see the scans.
What each barcode carries
One connected platform
QR codes, digital cards and short links — build, edit and track them all in the Insly Cloud suite.
Digital Business Cards
One QR that shares your contact details and saves to any phone in a tap.
Explore cardsLink Shortener
Branded short links, UTM campaigns and link-in-bio pages with click analytics.
Explore Links2D barcode FAQs
What is a 2D barcode?
A 2D barcode is a QR-style code that stores far more than a traditional 1D (UPC/EAN) barcode. With the GS1 Digital Link standard, a single 2D barcode holds a product’s GTIN plus batch, expiry and serial, and doubles as a web link — so it works both at the checkout scanner and for shoppers who scan with their phone.
What is GS1 Digital Link?
GS1 Digital Link is a GS1 standard that expresses product identifiers (like GTIN, batch and expiry) as a web URL. Insly QR generates these links and encodes them in a QR code, so retail systems can read the identifiers while consumers reach your product page.
What is Sunrise 2027?
Sunrise 2027 is the global retail industry’s target for point-of-sale systems to accept 2D barcodes (like GS1 QR codes) alongside traditional UPC/EAN barcodes. Creating GS1 Digital Link 2D barcodes now means your packaging is ready ahead of the switch.
Can I change where the barcode points after printing?
Yes. Insly QR 2D barcodes are dynamic — you can update the product destination page any time without reprinting packaging, and every code already in the market keeps working.
How much do 2D barcodes cost?
2D barcodes are part of Insly QR Pro, from R149/month, billed in South African Rand, starting with a 7-day free trial (no card required). Pro includes unlimited dynamic codes and scan analytics.
Get Sunrise 2027-ready
Start your 7-day free trial and put a GS1 Digital Link 2D barcode on your next product run.
Create a 2D barcode